It basically talks about how Amazon was the first internet retailer to introduce product reviews and consumer ratings 15 years ago. No other retailer thought about letting consumers post reviews, since it was considered a retail suicide. Amazon changed consumer’s philosophy by embracing consumer’s views. Nowadays, 15 years later, almost every retail web site has reviews. Amazon has one of the largest collections of consumer’s opinions, which has made the site a magnet that attracts more consumers to its website.
It is impressive how an innovative idea like this changed consumer’s philosophy. Today it has become a habit to research the internet before consumers buy anything. 70% of Americans look at reviews and ratings before making a purchase. I thought every site had reviews, and that is the first thing I check when searching to buy something from the web, but it wasn’t until Amazon did it for first time!
Had anyone thought of that before?
I love that you can add a rating or opinion online! I always read the reviews from consumers because I feel as though they will be much more accurate and honest that the retailer.
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ReplyDeleteYou're absolutely right Jennifer! Most of the times items on sale or bargains, especially electronics, have "not so good" reviews.
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